Modi idli” posters have been put up in various parts of the city as part of giving wide publicity to the initiative, a brainchild of BJP propaganda cell state vice president Mahesh.

Modi Idlis”, priced at ₹ 10 for four pieces, named after Prime Minister Narendra Modi, are all set to be offered to the public at Tamil Nadu’s Salem, courtesy a senior BJP functionary.

“Modi idli” posters have been put up in various parts of the city as part of giving wide publicity to the initiative, a brainchild of BJP propaganda cell state vice president Mahesh.

The posters have the picture of Prime Minister Narendra Modi on the left side, ‘four idlis for ₹ 10’ written on the centre and a photograph of Mahesh.

“Lotus hero Mahesh presents Modi idli. Four idlis for ₹ 10 with sambar, to be introduced soon in Salem. Made with modern kitchen equipment, tasty and healthy,” the posters read.

Salem is the native district of Tamil Nadu Chief Minister K Palaniswami.

Bharath” R Balasubramanian, BJP Tamil Nadu secretary, Media, said the plan was to open 22 shops initially to sell the idlis and depending on its success, the number of outlets will be increased.