The television industry’s TRP race is notoriously competitive. However, some shows distinguish themselves as game-changers from the moment they debut. The recent TRP reports have sent shockwaves, as the revival of the iconic show ‘Kyunki Saas Bhi Kabhi Bahu Thi Season 2’ has completely altered the industry’s dynamics. Where giants like ‘Anupamaa’ and ‘Taarak Mehta Ka Ooltah Chashmah’ once dominated, ‘Tulsi Virani’ has swiftly shaken things up.
According to TRP reports, ‘Kyunki Saas Bhi Kabhi Bahu Thi Season 2’ secured the top spot with an impressive TVR rating of 2.3. The show’s instant ascent to number one is a record in itself, especially considering it has displaced Rupali Ganguly’s ‘Anupamaa,’ which had long held the number one position. Surprisingly, ‘Anupamaa’ also scored a 2.3 rating, but the new show’s opening rating has pushed it to second place.
This reshuffling has significantly impacted the show ‘Taarak Mehta Ka Ooltah Chashmah,’ which has entertained audiences for decades. With a rating of 1.9, the show is now in fifth place, a dip from its previous performance. The decline in ratings began as the storyline involving ‘Bhootni’ concluded, and the return of ‘Tulsi Virani’ has further intensified the challenges for this show.
One source with two decades of experience on TV serial sets, when asked about the potential impact of ‘Kyunki Saas Bhi Kabhi Bahu Thi’ on shows like ‘Anupamaa’ and ‘Taarak Mehta…’, mentioned that the TRP performance of the second week is more critical than the opening week’s numbers. Achieving high TRP during the opening week is not unusual due to extensive show promotion and audience curiosity. The real test is whether this enthusiasm sustains into the following week. If it does, then shows like Anupamaa and Taarak Mehta might need to adjust their storylines.
Smriti Irani expressed her delight over the success of ‘Kyunki Saas Bhi Kabhi Bahu Thi.’ The show has broken several records. No show had ever returned after 25 years in the history of Indian television, which is a feat in itself. The show has also been very popular on OTT platforms. “It was a big surprise for me that people watch the show on OTT as well,” she shared. She expressed her gratitude for the immense love and support.
