The ‘Gen Z generation,’ born between 1997 and 2012, witnessed the rapid development of technology, which is now clearly impacting them. This generation is more tech-savvy than millennials, yet these same individuals have taken to the streets in Nepal. The issue isn’t directly generational but rather concerns social media platforms. The Nepali government imposed a ban on social media applications, leading to protests. This report examines the situation and also details how much time this generation spends on social media platforms like Instagram and Facebook.
Recently, the Nepali government banned 26 social media platforms. This decision did not sit well with Gen Z, prompting them to protest. Demonstrations took place in Kathmandu, the capital, and at times became intense.
In response, the Nepali government stated that the social media apps will be unbanned once the companies establish offices in Nepal, register with the government, appoint grievance officers, and create systems to prevent misconduct. The government noted that platforms like TikTok and Viber were not banned because they complied with these requirements.
According to a vicinotech report, Gen Z spends 4 to 6 hours daily on social media. They spend their time on stories, reels, and short videos on Instagram, Facebook, and YouTube.
In terms of the most popular social media apps in India, Instagram is now at the top. Following Instagram, Gen Z uses YouTube, Snapchat, and Reddit.
Gen Z users spend a significant amount of time watching short videos and memes on social media platforms.
They prefer short-form videos—whether a 15-second reel, a 30-second YouTube short, or a fun snap. If it doesn’t grab their attention in the first few seconds, they swipe away.
They also enjoy memes, which provide comedy, satire, and smart commentary on politics or everyday life. Memes are not just jokes.
The report indicates that they trust real people over flashy events. They often prefer real-time content created by friends, creators, or even strangers over branded ad videos.
