Jaguar Land Rover (JLR) India has announced price reductions for its vehicles under GST 2.0. The company confirmed it will pass on the full benefit of the recent GST cuts on luxury vehicles to customers, effective September 9, 2025. This move aligns with the government’s GST 2.0 initiative, aimed at boosting demand in both the general and premium segments. The new GST rules, slated to come into effect from September 22nd, will result in substantial savings on JLR SUVs. These savings can range from ₹4.6 lakh to ₹30.4 lakh for the Range Rover, ₹7 lakh to ₹18.6 lakh for the Defender, and ₹4.5 lakh to ₹9.9 lakh for the Discovery. The simplified GST structure, which replaces multiple tax slabs, is expected to lower the overall tax on passenger vehicles, potentially reducing car prices by up to 5-10%. Luxury brands like JLR stand to benefit the most, as prices of their models will decrease significantly. Vehicles like the Range Rover, Defender, and Discovery, previously subject to high taxes, will become more affordable, attracting more customers. JLR India’s MD, Rajan Amba, stated that the simplification of GST on luxury vehicles is a positive step for both customers and the industry, increasing confidence in the luxury market. The implementation of GST 2.0 just before the festive season, when vehicle sales in India typically peak, is expected to further drive demand. Experts anticipate that falling prices, improved consumer sentiment, and attractive loan options will boost demand in the coming months. Passenger vehicle demand could increase by approximately 1%, while two-wheeler demand may see a 2% rise. JLR is joining other luxury carmakers such as Audi, Mercedes-Benz, BMW, and Lexus in offering or planning to offer tax cut benefits to their customers.
