Maruti Suzuki’s newly launched Victoris aims to compete with rivals like the Hyundai Creta and Kia Seltos. While domestic sales are a priority, the company plans to significantly expand its global sales by exporting the vehicle to various international markets.
Suzuki’s Export Strategy
Currently, Maruti exports its Grand Vitara compact SUV to approximately 60 countries. The Victoris is designed to target a broader range, exceeding 100 countries worldwide. Similar plans are in place for the e-Vitara, with exports already underway.
Shipments of the e-Vitara have been sent to 12 European countries, including the UK, Germany, Sweden, the Netherlands, Hungary, Austria, Iceland, and Belgium. The Victoris is likely to be exported to similar markets. Additionally, the Victoris and e-Vitara will be shipped to destinations across Asia, the Middle East, South and Central America, and Africa.
Growing Export Numbers
India’s export-oriented production is on the rise, and Maruti’s share in exports is increasing. In August 2025, Maruti exported a total of 36,538 cars, accounting for around 20% of the company’s total sales of 1.8 lakh units for the month.
Maruti’s share in overall car exports from India stood at 40% in FY25. The Victoris is expected to further expand the company’s export capabilities.
Maruti’s Global Export Lineup
Maruti already exports various models globally, including the Fronx, Jimny, Dzire, Baleno, Swift, Ertiga, Celerio, S-Presso, Eeco, Ciaz, Grand Vitara, Alto, Brezza, Ignis, XL6, and Wagon R.
The Fronx is currently Maruti’s most exported model, recently achieving the 1 lakh export milestone. The Fronx is exported to over 80 countries, and Suzuki aims to replicate this success with the new Victoris.
