MG Motor India, under JSW, has seen its electric car, the Windsor EV, achieve record-breaking success. In July 2025, the Windsor EV recorded its best monthly sales with 4,308 units sold. This performance has propelled the car’s total sales to over 36,000 units since its launch, strengthening the company’s position in the segment. The robust sales have also boosted MG’s EV market share to 32% in the second quarter of 2025, a 4% increase from the previous quarter. During the same period, Windsor’s average sales increased by 17%, while the overall EV wholesale sales for the brand rose by 28%.
The MG Windsor EV distinguishes itself with a unique design, diverging from typical crossover designs. It combines elements of hatchback, MPV, and compact SUV styles. The front features a split lighting design with LED daytime running lights, projector headlights, and an illuminated MG logo. The side profile showcases flowing lines, large windows, alloy wheels, and blacked-out pillars on some trims, creating a floating roof effect.
The rear of the car incorporates connected LED tail lights, a roof spoiler, and a raked rear window, enhancing its styling. Inside, the dark color scheme with accent details elevates the cabin’s look, complemented by a panoramic glass roof. The MG Windsor EV is priced between ₹10 lakh and ₹13.10 lakh for the top-end Essence Pro, while the Windsor EV range’s ex-showroom price is between ₹14 lakh and ₹18.10 lakh. The car’s cabin is equipped with numerous premium features, including ‘Aero Lounge’ seats that recline up to 135 degrees.
The center console houses a 15.6-inch touchscreen infotainment system for navigation and infotainment control. MG also offers a Battery-as-a-Service (BaaS) option starting at ₹9.99 lakh, along with a per-kilometer fee, lowering the initial cost for buyers. All variants of the MG Windsor EV are equipped with a 38 kWh battery pack, delivering a maximum power of 134 bhp and a maximum torque of 200 Nm. This EV offers a range of up to 331 kilometers on a single charge. The Pro variant features a larger 52.9 kWh battery pack, providing a range of 449 kilometers on a single charge, while maintaining the same power output.
The Windsor’s popularity can be attributed to its competitive pricing and the combination of premium features offered in this segment. Its attractive starting price and the BaaS option make electric vehicle ownership more affordable. The well-appointed cabin and reclining seats further appeal to consumers, while the crossover format is well-suited for families. The vehicle competes with cars such as the Tata Nexon EV, Mahindra XUV 400, Hyundai Creta Electric, and Tata Curvv EV.
