Yamaha is making significant strides in the premium two-wheeler segment in India, experiencing consistent growth in its market share. The company has signaled its intent to introduce new electric two-wheelers. According to Ravinder Singh, Senior Vice President of Yamaha Motor India Sales, the Indian electric two-wheeler market is expanding. However, internal combustion engine (ICE) technology will remain crucial, especially for performance and premium bikes. The company is also exploring technologies like ethanol-blended fuel.
Yamaha is collaborating with its R&D teams in Japan and India to develop a new EV platform. Additionally, Yamaha has partnered with startups such as River in India and Gogoro in Taiwan.
Yamaha currently holds a 3.4% market share in India’s two-wheeler industry, but it is a major player in the premium segment. In 2024, its market share in this segment reached 17% in India, a 20% increase compared to 2023. In Delhi, Yamaha’s market share is approximately 3%. The company has seen an 8% growth in premium bikes and a remarkable 76% growth in scooters.
Yamaha’s focus has always been on creating stylish, sporty, and enjoyable motorcycles and scooters. The company consistently introduces advanced technology and high-performance products, setting new standards. Yamaha offers not just bikes and scooters but also a lifestyle, aspirations, and experiences. Its products are primarily designed for digitally-savvy and experience-seeking young people.
Discussing technology and innovation, Ravinder Singh mentioned that this year Yamaha introduced hybrid technology in the 149cc FZ-S and FZ-X bikes. This includes a smart motor generator (SMG) and a stop-start system (SSS), which provides a smooth ride, quick acceleration, and improved mileage. This technology has previously proven successful in the Fascino and RayZR 125 Fi Hybrid scooters. Additionally, the R15 and MT-15 now feature advanced features like traction control, dual-channel ABS, assist-slipper clutch, quick shifter, and E20 fuel support.
