Smartphones Lead Holiday Sales, Contributing Up to 40% of GMV

Smartphones emerged as the top‑selling segment, capturing between 38 and 40 percent of the overall GMV, equivalent to roughly ₹9,100‑₹9,600 crore. Their popularity was driven by aggressive discounts and the launch of new models ahead of the festive period. The category outperformed all others, reinforcing its status as the cornerstone of India’s online retail boom during holidays.