Legendary playback singer Kumar Sanu has filed a petition with the Delhi High Court, seeking robust legal protection for his unique artistic identity. The plea specifically aims to safeguard his name, distinctive voice, vocal style, singing techniques, and overall public image. Justice Manmeet Pritam Singh Arora is scheduled to review the singer’s case on October 13.
Through his legal representatives, Kumar Sanu’s petition highlights the unauthorized and unlicensed exploitation of his persona. This includes the misuse of his name, voice, signature singing methods, vocal interpretations, mannerisms, and likeness, including images and photographs. The singer expressed significant concern over the proliferation of AI-generated content, such as videos and audio clips, that convincingly replicate his facial features and vocal qualities. These unauthorized uses, he argues, are often for financial gain, but also sometimes used to create memes or make disparaging remarks.
The petition details how these AI-driven audios, videos, and merchandise are being actively monetized across major social media platforms like Facebook, Instagram, and YouTube. Kumar Sanu’s legal team contends that these actions constitute false promotion and impersonation, and they are seeking a court injunction to prevent any further unauthorized use of his name and creative works. The suit emphasizes that the revenue generated by these infringing materials through views and clicks on social media directly benefits the unauthorized parties.
This legal move by Kumar Sanu follows similar actions taken by other prominent figures in the entertainment industry, including Amitabh Bachchan, Jackie Shroff, Anil Kapoor, Karan Johar, and Abhishek Bachchan, who have previously sought court protection for their personality rights.
