Producer Sandep Sikand Highlights Declining Storytelling Standards in Hindi TV

Sikand noted that the television ecosystem functions like a machine, producing serials, characters and formats that reflect the collective choices of creators, broadcasters and advertisers. He warned that the perpetual recycling of storylines is eroding audience trust. According to him, the industry should shift focus from churned‑out remakes to fresh, original concepts that can engage viewers for the long term.