Public Figures Must Guard Messaging During Sacred Celebrations, Says Chauhan

Veteran actor Gajendra Chauhan urged fellow artists to think twice before endorsing products that could clash with the spirit of India's major festivals. Referring specifically to Kriti Sanon's recent Raksha Bandhan commercial, Chauhan said the ad's provocative wardrobe sent a confusing signal about the festival's core meaning.

He highlighted that Raksha Bandhan celebrates the bond of protection and affection between brothers and sisters, and any deviation from that narrative in advertising could undermine the sentiment of millions. "When a public personality appears on camera, the visual impact is amplified," Chauhan noted, emphasizing that personal style choices become part of a larger societal conversation.

The actor praised the brand’s decision to pull the advertisement after backlash, but cautioned that prevention should be the priority. He called for a more responsible approach to creative decisions, urging advertisers and celebrities alike to keep cultural reverence at the forefront of their campaigns.

Chauhan concluded that while personal preferences in clothing remain private, the moment a celebrity steps into a commercial setting, especially during a festive period, they must anticipate how their image will be interpreted by the nation.