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Kashmir’s tourism sector is experiencing a vibrant revival, thanks to the season’s first significant snowfall. Tourists are flocking to popular destinations like Gulmarg, drawn by the picturesque winter landscapes and a renewed sense of security. This fresh snow is seen as a crucial turning point for the industry, especially after the impact of earlier incidents.
Visitors are enthusiastically embracing the winter wonderland, engaging in activities like skiing, enjoying gondola rides, and capturing memories against the snowy backdrop. Many have expressed their awe, describing Kashmir as ‘heaven on earth’ and a ‘magical’ experience. Couples celebrating special occasions are finding the snowfall to be a perfect, serendipitous gift, choosing Kashmir over more traditional international destinations.
Crucially, tourists are reporting feeling safe and secure throughout their visit, attributing this to enhanced security measures and the warm hospitality of the local people. They are actively dispelling any negative perceptions, encouraging others to experience the region firsthand. This sentiment of safety is a key factor in the resurgence of tourism.
Local businesses and guides are optimistic, noting a significant uptick in visitor numbers following the snowfall. They highlight that the positive trend began around Diwali and has been further amplified by the current winter conditions. The hope is that consistent snowfall will continue to attract a steady stream of tourists, bringing much-needed economic revitalization to the region.
The snowfall has primarily affected higher altitudes, with areas like Gulmarg and Sonamarg receiving substantial snow, while plains experienced rain and gusty winds, leading to a drop in temperatures. Authorities are prepared for winter conditions, with snow clearance teams on standby, ensuring smooth travel on key routes. The current weather spell is expected to clear soon, paving the way for a week of dry conditions.
