Apple maintains price stability amid rising component costs, analysts predict double‑digit value growth in India

Analysts from Counterpoint Research observed that Apple has largely maintained its pricing structure despite increasing component expenses, especially for memory modules. Tarun Pathak, the firm’s director, projected that India could see single‑digit volume growth but double‑digit value growth by the 2026 calendar year, driven by higher‑priced iPhone models. He expects the iPhone 17 series to command premium pricing, although supply constraints have limited availability in the Indian market.

He added that rising costs are pushing Android manufacturers to raise prices, while Apple is positioned to outperform peers in its core hardware categories.