Apple is making significant investments in AI to stay ahead in the competitive tech landscape. Discussions have circulated about Apple potentially acquiring the AI startup Perplexity, although no deal has been finalized. However, reports suggest Apple is developing its own AI-powered web search tool to directly compete with popular AI tools like ChatGPT and Perplexity. Bloomberg’s report indicates that Apple’s AI search tool could disrupt the market next year. This new tool, designed to provide “world knowledge answers,” aims to offer comprehensive information. It will also excel at summarizing search results, though it will leverage personal data for customized assistance.
