IAMAi’s ECCI to Drive Policy, Research and Collaboration Across Digital Marketplaces

According to IAMAI, digital commerce in India now spans far beyond simple online shopping. The ecosystem includes marketplaces, online services, mobility platforms, travel‑tech, logistics, supply‑chain solutions, digital payments, D2C brands, exports, cross‑border trade and AI‑driven commerce. ECCI will serve as the focal point where these varied segments can collectively influence future regulations, standards and innovation pathways.