The upcoming iPhone 17 series, anticipated to launch on September 9, 2025, is expected to maintain current price points, with only the iPhone 17 Pro potentially seeing a $100 increase. This assessment comes from a recent report, which suggests a departure from earlier predictions of significant price increases. The financial firm JPMorgan, in its analysis, anticipates only “modest” gains from the new iPhone launch despite maintaining an Overweight rating on Apple stock with a target price of $255.
Analysts suggest that expectations have historically been for limited surprises from the fall iPhone launch event, with hardware changes already well telegraphed by the supply chain.
JPMorgan anticipates the standard iPhone 17 to be priced at $799, while the iPhone 17 Pro Max will remain at $1,199. The new iPhone 17 Air, poised to replace the Plus model, could fall within the $899 to $949 range. The iPhone 17 Pro is projected to be priced at $1,099, which reflects a $100 increase, likely due to storage upgrades. Apple is also expected to unveil updates to the Apple Watch, AirPods, and artificial intelligence (AI) features.
