OpenAI, the company behind ChatGPT, is entering the toy market through a collaboration with Mattel, the renowned toy and entertainment firm. The partnership aims to integrate OpenAI’s AI technology into Mattel’s iconic brands like Barbie and Hot Wheels. The initial AI-powered product is anticipated to launch later this year. This marks OpenAI’s first venture into the toy industry, signifying an expansion beyond its previous work with publishers and enterprise clients. The objective is to develop AI-driven play experiences that prioritize safety and responsible usage, catering to children and families. Mattel will utilize OpenAI’s technological tools, including ChatGPT Enterprise, for product development, content creation, and design across its business operations.
