OpenAI, the creator of ChatGPT, has entered the toy market through a collaboration with Mattel, the renowned company behind Barbie, Hot Wheels, and other popular brands. The partnership aims to leverage OpenAI’s AI technology to develop innovative play experiences for children and families. The first AI-powered product from this collaboration is anticipated to launch later this year. The partnership signifies a strategic move for OpenAI, marking its first foray into the toy industry, while Mattel aims to integrate AI across its product development, content creation, and design processes.
