PM Modi’s Melody Gift to Meloni Goes Viral, Parle Thanks PM

A simple packet of Melody toffees has become the latest symbol of India-Italy friendship. During his meeting with Italian Prime Minister Giorgia Meloni, Prime Minister Narendra Modi presented her with the iconic Indian confectionery, and the moment was captured on video. Ms Meloni shared the clip on X, remarking that PM Modi had brought "a very very good toffee." The two leaders then cheerfully repeated the brand name together, turning the exchange into an instant internet sensation. Within hours, the video amassed over 100 million views, propelling Parle and Melody to the top of global search trends. Parle Products quickly acknowledged the gesture. In an official statement on X, the company expressed its gratitude to the Prime Minister for showcasing the brand on the world stage. An Instagram post added a nostalgic touch with the line, "Sweetening relationships since 1983." Interestingly, the viral video also moved the stock market. Parle Industries shares surged to the upper circuit, although the actual manufacturer, Parle Products, is not listed. Analysts say such cultural diplomacy can create lasting brand equity. The episode underscores how small, personal touches in international relations can resonate with millions and give domestic brands unexpected global exposure.