Samsung India's restructuring sees layoffs in TV and appliance units

New Delhi, 8 September – Samsung India has initiated a reduction of its workforce within the television and home‑appliance divisions as part of an institutional restructuring aimed at curbing costs. The decision reflects mounting price pressures, softening consumer demand and the need to improve operational efficiency.

The downsizing impacts personnel across various hierarchies, encompassing directors, team leaders, branch managers and area managers. The process is being carried out in several stages, with termination letters being issued over the past few days.

According to several reports, certain staff members have been asked to leave instantly, foregoing the usual notice period. Samsung declined to comment on these reports when contacted.

The company has put together a severance package that includes three months’ salary and an extra month’s pay for each full year of service rendered. The move comes at a time when consumer electronics manufacturers are wrestling with reduced demand and higher input costs.

Key factors cited by industry observers include soaring memory‑chip prices, rising raw‑material costs and a weakening rupee, all of which have driven up operating expenses. Smartphone shipments in India have fallen about 12 percent on a yearly basis, and experts anticipate a further 13 percent decline in 2026, although the second half of the year may see modest improvement due to festive‑season demand.

Samsung had originally intended to combine its TV and home‑appliance sales teams, but sources say the integration has been postponed until the December quarter.

For the financial year 2025, Samsung India recorded revenue exceeding 1.1 lakh crore rupees and a profit of 11,287 crore rupees.

Additionally, a market outlook suggests that global foldable‑smartphone shipments will surpass 100 million units by the end of 2026, representing a significant milestone for a category that entered the market eight years ago.