YouTube, owned by Google, has introduced a new Premium Lite subscription plan in India. Priced at just ₹89 per month, this plan offers users an ad-free viewing experience for most videos. However, features such as YouTube Music, downloads, and background play are not included.
The Premium Lite plan provides users with ad-free videos at an affordable price, compatible with various devices, including smartphones, laptops, and TVs. Despite its advantages, there are limitations. According to the company, ads will still appear on music content and Shorts, as well as during searches or browsing.
Compared to the standard YouTube Premium, which costs ₹149 per month, Premium Lite offers a more basic experience. While Premium Lite removes ads from videos, Premium subscribers enjoy additional features like YouTube Music, background play, and video downloads. This makes Premium Lite an economical choice for those solely seeking an ad-free viewing experience.
This plan is specifically designed for Indian viewers who desire to eliminate ads while watching videos without necessarily using music or additional features. YouTube believes this offering caters to the preferences and budget considerations of the Indian audience.
