The Arattai application, developed domestically, is presenting significant competition to messaging platforms like WhatsApp. To maintain its competitive edge, Zoho plans to expand the application by introducing an Android TV version. Notably, WhatsApp currently lacks support for Android TV devices. Arattai has achieved high rankings in app stores due to its features, recently becoming the most downloaded messaging app on the Play Store. The app is being positioned as a Made-in-India alternative to WhatsApp, offering similar functionalities such as text messaging, calling, and file sharing.
One of Arattai’s key features is its low bandwidth consumption, optimized for use in areas with weak internet connections. It’s designed to be resource-efficient, ensuring accessibility for users with low-end smartphones that may not support more demanding applications. Despite its lightweight nature, Arattai aims to provide a smooth messaging experience with quick loading times and user-friendly communication tools, making it practical for everyday use. Zoho aims to make technology accessible to all, especially in emerging markets where budget-friendly smartphones and limited internet connectivity are common, making it difficult to use apps like WhatsApp or Telegram. Arattai seeks to tap into this underserved market, offering digital communication solutions for millions of people.
