How the MEA’s Snapchat account will serve Gen‑Z with exclusive diplomatic stories

In a bid to connect with Generation Z, the Ministry of External Affairs has opened a verified Snapchat channel. The platform will feature exclusive diplomatic narratives, behind‑the‑scenes footage from Indian embassies, and concise updates on international affairs.

The MEA’s communication team highlighted that Snapchat’s disappearing‑photo feature and 24‑hour story highlights align perfectly with the short‑attention spans of younger users. Content will be curated to deliver key policy messages in a visually appealing, easy‑to‑digest format.

The ministry has previously warned about fake accounts and scams that exploit foreign‑policy discussions. The new Snapchat handle will be clearly labeled and regularly monitored to combat misinformation, complementing the fact‑check Instagram account launched in July 2026.

Through this initiative, the MEA seeks to foster a more informed youth, offering a window into India’s diplomatic engagements, multilateral summits, and bilateral talks, all presented in a format that resonates with the digital habits of today’s generation.