Samsung competes with Apple, opens first offline flagship store in India, know what is special

Samsung BKC Store: After Apple, now Samsung has also reached BKC. However, both their stores are in different malls. Samsung has launched its first online-to-offline Lystyle store. This store is in Jio World Plaza Mall located at BKC in Mumbai. This Samsung store is spread over an area of ​​approximately 8000 square feet.

Top of the line premium products of the brand will be available in it. You will also get an idea of ​​how these products will look in your home and in the store. The company has created many types of experience zones, which show how these devices will look in your home or office in real life.

What is special in Samsung BKC Store

Samsung’s largest display has been placed in this store, which is probably 33 feet long and 13 feet wide. It has been directly imported into India from South Korea. Samsung Neo QLED Smart TV has been introduced in the store to which you will be able to enjoy a great gaming experience by connecting Xbox. Apart from this, concepts like connected kitchen, home cafe, home office, mobile zone, private cinema have been shown.

The same wall micro LED TV has been installed in the store. It is a 110-inch Micro LED 4K TV, which features a 6HDMI 2.1 port along with two USB ports, an optical port, and 6.2.2 channel speakers with Dolby Atmos support. The TV comes with 4000 nits brightness. Its price is Rs 1.15 crore.

In this store you will get to see many devices ranging from studies to entertainment and cooking. In this you will get to see the experience zone of Frame TV. Apart from this, you will get the option of a special customized fridge, which will be connected to the internet, which you will be able to control from anywhere in the world. The people working in this store are very creative. Meaning, the one who watches the gaming section has experience in gaming, while the one who works in the kitchen is safe. He is a tech expert working in the mobile and device section.

8 Lifestyle Zones of Samsung BKC

hobby room

In this room, customers can enjoy an exciting and immersive mobile gaming experience on an 85-inch 8K QLED TV and Samsung’s professional range of gaming monitors and laptops.

home office

This area features state-of-the-art home office setup using large screens and smart monitors. Here one can connect the monitor to the Galaxy Buds or make calls on the smart monitor with Google Meet, displaying scenarios like ‘distraction free work from home’ or ‘big screen conference call’. Customers can experience next level productivity by working seamlessly across multiple screens including our monitors, tablets, laptops and smartphones.

Home Atelier

Here customers can experience how Samsung technology can essentially transform your home into an art gallery or even a yoga studio. This showcases our premium televisions, including 8K TVs and The Frame that turns the screen into a work of art. Customers can also check out an Al-enabled smart YOGA mat that is connected to the television, giving users a real-time experience on their yoga asanas.

Home Cafe

In this zone, customers can take a look at our exclusive refrigerators and vacuum cleaners. The color of a custom refrigerator can be tailored to match the color scheme of the home.

connected kitchen

Here, a professional chef operates the kitchen and cooks healthy food in real time. The kitchen also has an AI-enabled refrigerator, which has several unique features like recipe suggestions and shopping lists based on what’s inside the refrigerator. In this area, customers can learn how to use Samsung products for healthy food management and preparation as well as effective visitor management.

Intelligent Closet

This zone introduces our top AI-enabled washing machines and dryers, and how one can plan and select laundry settings using a smartphone. The zone also talks to customers about home energy management, giving them information about the energy consumption levels of their homes and each of their appliances using SmartThings’ Al Energy mode.

private cinema

This is another showcase of the connected device experience offered by Samsung. Here, customers experience the amazing 110-inch MicroLED TV while connecting via smartphone to the SmartThings app to control everything from curtains, lights, sound bar to air conditioner to turn the room into a movie theatre.

Mobile Zone (Samsung BKC Store)

This is the centerpiece of the store, which will showcase Samsung’s flagship Galaxy devices – the Galaxy Z series and Galaxy S series – including the latest Galaxy S24 series as well as our flagship tablets, laptops and wearables.